Royal Albert Hall joins forces with Haagen Dazs and American Express

Royal Albert Hall
Royal Albert Hall

The Royal Albert Hall has gained partnerships with brands such as American Express and Haagen Dazs as part of its corporate brand partnership programme.

The programme aims to raise revenue for the venue's not for profit charity promoting arts and sciences.

As part of the programme brands can gain access to hospitality packages, for example American Express card holders can meet performers such as during the recent Teenage Cancer Trust gigs which involved bands including the Stereophonics.

Haagen Dazs is now the venue's official ice-cream supplier which follows the Royal Albert Hall's recent partnership with Moet and Chandon.

"Our hospitality area is growing and we have brought on two new staff," Royal Albert Hall head of marketing and corporate relations Michelle Aland.

"The new partnerships has helped increase business in hospitality at the venue with other new initiatives such as Boujis in a Box."

To leave a comment register and let us know your thoughts.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free