The campaign, created by R/GA, puts Roku TV in the same league as the world's biggest inventions.
The wheel, the paperclip, eyeglasses, the fire extinguisher and — Roku?
Some of the biggest inventions in history changed the game in a similar way to how Roku transformed the connected TV landscape. In the spot "Ok, Roku Does That," people throughout history witness inventions making their lives easier. They each respond with a telling "OK," as they realize the impact the invention will have on the world.
The last clip reveals a couple using a Roku TV. "The best ideas are often the simplest, like streaming made easy. Ok, Roku does that," the voice-over says.