Robot Pinocchio goes joy-riding in Geppetto's Peugeot 208

Peugeot: "Pinocchio 2.08"
Peugeot: "Pinocchio 2.08"

A robot comes to life, hits the road in his maker's Peugeot 208, experiences the joys of driving and then returns home, sneakily replacing the car keys as his owner awakes.

However, returning to his docking-chair, the robot’s nose extends Pinocchio-style, exposing him for the liar that he is.

Client: PSA Group

Brand: Peugeot 208

Agency: BETC Paris

Creative: Rémi Babinet, chief creative officer

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