However, returning to his docking-chair, the robot’s nose extends Pinocchio-style, exposing him for the liar that he is.
Client: PSA Group
Brand: Peugeot 208
Agency: BETC Paris
Creative: Rémi Babinet, chief creative officer
Robot Pinocchio goes joy-riding in Geppetto's Peugeot 208
A robot comes to life, hits the road in his maker's Peugeot 208, experiences the joys of driving and then returns home, sneakily replacing the car keys as his owner awakes.
