Robinsons Fruit Cordial "Start of the week" by Saatchi & Saatchi

Robinsons launches its new Fruit Cordial range with the help of precocious youngster teaching an adult woman the ways of squash.

The cordial, which Robinsons is billing as its "most sophisticated" option, comes in Crushed Lime & Mint, Pressed Pear & Elderflower and Rhubarb, Raspberry & Orange Blossom flavours.