RKCR/Y&R picks up Vodafone digital

Vodafone: hires Rainey Kelly Campbell Roalfe Y/R
Vodafone: hires Rainey Kelly Campbell Roalfe Y/R

Vodafone has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its digital advertising account, estimated to be worth £10 million, after a pitch.

RKCR/Y&R, the incumbent on the brand’s creative account, will handle the business alongside its sister WPP digital marketing agency, VML, with which it partnered for the pitch.

The agencies won the business after competing head-to-head against TMW, in a pitch process handled by AAR.

Vodafone previously had a large roster of agencies including Agency Republic, Dare, Joshua G2 and SapientNitro. These were knocked out of the pitch in October.

The company’s marketing chief, Danielle Crook, who called the review in August, departed in October during the pitch process. At the time of calling the review, Vodafone said it was rejigging its UK digital agencies across direct, brand and production to achieve greater consistency.

Tags

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free