Ritz 'Life's Rich' by The Martin Agency

Ritz rolls out new ads about everyday memories

The Ritz brand of crackers launched the first in a new series of ads by The Martin Agency.

The TV and online spot comprises lighthearted — and memorable — moments ranging from sleepovers to long bus trips.

In contrast to these down-to-earth moments, a voiceover intones, "May you be rich ... So rich nothing is out of reach ... Filthy rich."

The Martin Agency took over the account for the Mondelez International brand in autumn of 2014. Havas International had held the account since 2007. The Richmond, Va.-based agency also has the accounts for Mondelez's Oreo and Chips Ahoy brands.


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