Rimmel has launched a music video featuring grime artist Nadia Rose and supermodel Cara Delevingne, to promote its new Volume Shake Mascara.
The music video is for its "Live the London look" brand platform and showcases the mascara's Shake-Shake technology which allows it to never dry out. The ad has been created by BETC London and directed by MTV VMA winner, Emil Nava.
Cara and the Rimmel squad of dancers showcase the mascara and are backed by Nadia Rose’s hip hop track Skwod.
Rosie Bardales is the executive creative director on the video.