Get the right tone in your advertising resume

'It's not what you say, it's how you say it'. This old saying is as true for resume writing as it is for any other form of communication. We are designed to respond to emotions and of course in a resume we are trying to get a positive emotional response from the reader: to pick up the phone and call you to interview. So you want your resume to be the equivalent of your smartest outfit and shoes. But just what does this outfit look like? Neville Rose, director CV Writers, advises jobseekers to use the following four Ps for a compelling advertising resume

Your resume should be 100% positive and not raise any unnecessary question marks. Remember, you only have one opportunity with your application. There is no room to start explaining anomalies or defending decisions. Make sure you get the interview first. You’ll be surprised at how perceived worries can simply melt away once you get to interview and the interviewer decides they like you.

How your resume looks is vital. Of course there should be no typos or errors. The formatting should be consistent and the layout professional. You certainly don’t want to give the impression that it has been rushed in any way. It should also be tailored for every job you apply for and clearly laid out for easy navigation.

Your resume needs to reflect your personality. Your individual personal qualities are just as important as your technical skills, so you need to balance the two. If it’s too professional you may come across as cold. Too personal and your resume may not be treated seriously. Remember, employers are looking for the right cultural fit so present an honest picture and remain true to the values and qualities you hold dear.

Nothing is going to turn an employer off more than a turgid resume that is laboured or too detailed. Your resume needs to generate its own energy and excitement and carry that through from start to finish. You only have a limited window of opportunity so only include information that is going to help the reader say ‘yes’.

Using the four Ps should get you well on the way to creating the right impression with a resume that attracts the reader’s attention.

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