It's more important than ever that brands and advertisers demonstrate humanity and compassion in their communications while giving back to their communities.
That’s why Campaign US is excited to reveal the finalists for the 2022 Power of Purpose Awards, which honor purpose and cause-driven work in marketing, from corporations to nonprofit organizations fighting to better our society and our planet.
This year’s awards spanned seven categories — sustainability, diversity and inclusion, nonprofit, brand purpose, healthcare and public service announcements. Nominees set the standard for cause-driven marketing and corporate responsibility across major brands and companies.
A big thank you to our judges for your time and dedication to this important program.
And congratulations to all of our finalists! Check out the shortlist below.
Don’t forget to register for our virtual event on June 14 to celebrate the finalists and winners.
BRAND PURPOSE
- Ancestry, OMD, A+E and The Content Collective: Uncovering the Stories of African American Ancestors
- Google and BBH USA: Google’s Black-Owned Friday 2
- Dole Sunshine Company, L&C New York, Peppercomm and Suitcase Productions: Malnutrition Facts
- Havas New York and Havas Germany: Staybl — The app to improve digital experience for people with Parkinson’s disease
- Sephora, Digitas, Vox Creative, Ventureland and Epic Digital: The Beauty of Blackness
HEALTHCARE
- Period., August, OffLimits, Free the Period, Ignite, No More Secrets, The Flow Initiative and 72andSunny: Loopholes
- Evofem, Real Chemistry, McCann Health NJ, McCann Health Engagement and Mediahub: Phexxi: House Rules
- Mount Sinai Health System, Convicts, Hooligan NYC, Company 3: The Surge at Mount Sinai
- Novo Nordisk and FleishmanHillard: It's Bigger Than Me
- CVS, UM/Reprise, NGL Collective and Domino Saints: CVS: #OneStepCloser
DIVERSITY & INCLUSION
- NFL, 72andSunny, Hecho Studios and Lime Studios: Football Is For Everyone
- Twitter MENA, VMLY&R Commerce, Truffle Productions and Hill+Knowlton Strategies: Feminine Arabic
- Orbitz and Laundry Service: Travel As You Are
- Walmart, FCB Chicago, FCB/Six, Lord + Thomas: Bedtime Stories
- Mixwell, The Many, Plus Plus Productions and International Gay Rodeo Association: Please Don't Buy Mixwell
NOT FOR PROFIT
- Period., August, OffLimits, Free the Period, Ignite, No More Secrets, The Flow Initiative and 72andSunny: Loopholes
- Represent Us, Mischief @ No Fixed Address, Steve Unlimited and Dini Von Mueffling Communications: Gerry’s Partisan Pizza
- Sandy Hook Promise, BBDO and Smuggler: Sandy Hook Promise x Teenage Dream
- One Campaign, Hive, Titmouse, The Lede and Touchpoint Integrated Communications: Pandemica
- Ali Forney Center and Havas New York: The Issue Within The Issue — Raising Awareness For Homeless LGBTQ+ Youth
PUBLIC SERVICE ANNOUNCEMENT
- Dole Sunshine Company, L&C New York, Peppercomm and Suitcase Productions: Malnutrition Facts
- Period., August, OffLimits, Free the Period, Ignite, No More Secrets, The Flow Initiative and 72andSunny: Loopholes
- United Nations Development Programme, Activista, Strings and Tins, Framestore and Wunderman Thompson: Don’t Choose Extinction
- Reform Alliance, Droga5, Little Minx and Rock Paper Scissors: Give Life Back
- Innocence Project: Happiest Moments
SUSTAINABILITY
- Dole Sunshine Company, L&C New York, Peppercomm and Suitcase Productions: Malnutrition Facts
- Chevrolet and Commonwealth//McCann: Chevrolet — New Generation
- United Nations Development Programme, Activista, Strings and Tins, Framestore and Wunderman Thompson: Don’t Choose Extinction
- Forest Carbon Works, Periscope, Atomic Props, Plural and Babble-On: Chainsaw That Saves Trees
- Givsly: Season Without Swag
PURPOSE PIONEER — AGENCY, BRAND OR NONPROFIT LEADER
- Carol Cone, founder and CEO, Carol Cone On Purpose
- Ashley Geisheker, EVP, head of integrated production, Leo Burnett
- Laura Hutfless, cofounder, FlyteVu
- Mira Kaddoura, founder, Red & Co.
- Andrew McKechnie, SVP, chief creative officer, Verizon
Register for the virtual event here!
