AgencyBBH New York
SectorMedia / Entertainment Brands and Video Games brands
Choral rendition of "Sweet Dreams" drives spot filled with easter eggs.
"The King," a new ad campaign from PlayStation and BBH New York that launched Sunday, explores the theme of mankind’s desire to seek new adventures. The cinematic, dramatic two-minute film focuses on a restless king who embarks on an epic journey against a choral rendition of Eurythmics’ "Sweet Dreams (Are Made of This)." Along the way, he encounters various heroes and villains from PlayStations games, including Spiderman and Gjallarhorn from "Destiny." Two-minute and one-minute versions will air on TV and online.