A restless king seeks adventure in epic PlayStation film

Choral rendition of "Sweet Dreams" drives spot filled with easter eggs.

"The King," a new ad campaign from PlayStation and BBH New York that launched Sunday, explores the theme of mankind’s desire to seek new adventures. The cinematic, dramatic two-minute film focuses on a restless king who embarks on an epic journey against a choral rendition of Eurythmics’ "Sweet Dreams (Are Made of This)." Along the way, he encounters various heroes and villains from PlayStations games, including Spiderman and Gjallarhorn from "Destiny." Two-minute and one-minute versions will air on TV and online.


John Koller
Brad Bennett
Alex Gomez
John Patroulis
Dean Woodhouse
Hugo Bierschenk
Kate Morrison
Adam Perloff
Finnian O’Neill
Justin Marciani
Johnny Skwirut
Brian Groff
Kendra Salvatore
Production Company
Director of Photography
Line Producer
Production Designer
Assistant Editor
Editorial Company
Visual Effects
VFX Supervisor / Lead Compositor
VFX Supervisor / CG Supervisor
VFX Producer
VFX Executive Producer
Sound Editing/Mixing
*based on the song “Sweet Dreams (Are Made of This)” by The Eurythmics
Sound Design