Renault "The Dream Cradle" by Publicis Worldwide

Renault is helping parents lull their babies to sleep with the Dream Cradle, a cradle with a base that simulates the movements of a car.

The car company partnered with babycare brand Chicco to develop the product, which was conceived by Publicis Worldwide. A prototype of the Dream Cradle launched in Italy last month and the new baby seat will be available in mass markets globally from early 2018. 

Credits

Advertising & digital marketing manager, Renault Latin America
Advertising & media coordinator
Digital marketing & CRM coordinator
Marketing director
Executive creative director, Publicis Argentina
Creative directors
Regional account director
Agency producer
Production company
Executive producer
Producer
Music
Advertising & digital & CRM manager, Renault Italy
Advertising executive
Global chief creative officer Publicis WW & CEO Publicis Italy
Executive creative director Publicis Italy
Associate creative director & art director
Associative creative director & copywriter
Strategic planner
TV producer
Executive producer
Producer
Sound design
VP global brand strategy & marketing communications, Renault
Content & media director
Brand advertising manager
Project manager
Worldwide creative director Renault & ECD Publicis Conseil
Worldwide account director Renault & managing director Publicis Conseil
Client service team

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