Renault to raise brand awareness in schools by sponsoring Key Stage Two teaching material

Renault to raise brand awareness in schools by sponsoring Key Stage Two teaching material

LONDON - Renault is launching a marketing campaign in schools called 'Tales from the Glovebox'.

The campaign, created by National Schools Partnership, launches on 11 November involving Key Stage Two pupils (aged 7-11) across 2,000 schools. The activity focuses on a website and CD-Rom which provides teachers, pupils and parents with resources to encourage children to get into books.

The activity will be supported in schools through Art, Literacy and Music lessons with teaching resources including interactive whiteboard games, activity sheets and audio first chapters from classic Puffin stories. Communication is geared to drive traffic online, and children are able to play games and quizzes on the site from their homes.

Mark Fawcett, founder of National Schools Partnership said: ‘Significant awareness is created for Renault not only within the family target audience but also amongst a future generation of Renault drivers.'

 

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