Renault channel to run on Sky

Renault channel to run on Sky

LONDON - Renault is to launch its online video content service on the Sky platform.

The channel will roll out before the end of the year and feature content developed by TV production house RDF.

'Renault TV is a great opportunity to explain more of the brand story to those researching their purchase,' said Renault UK marketing director Phil York.

In January, Renault will kick off a brand campaign to promote its upcoming range of electric vehicles, with the strapline 'Driving the change'.

Volkswagen-owned marque Audi recently announced it is to axe its Sky TV channel to focus exclusively on distributing video content online.

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