It has been 25 years since the Renault Clio went on sale in the UK - and, to mark the occasion, the brand has commissioned its first UK-created ad in seven years.
Publicis London made the spot, which features people (and a cartoon dog) larking about on the roofs of Renault Clios as Bo Saris’ She’s On Fire plays. It’s a long way from the Papa and Nicole work (also produced by Publicis) that made the brand famous in the 90s. The new ad was created by Dave Sullivan and Pavlos Themistocleous, and directed by Ne-O through Stink. It will run on TV and in cinemas, as well as online.