Renault "As unexpected as life" by Publicis Conseil

Our hero smashes through the obstacles in his way on the "road of life", in Renault's latest ad that promotes the car marque's entire range.

Every time this driver crashes through a billboard symbolising an important milestone in his life, his life changes, along with the Renault model he’s driving.

The campaign is rolling out across TV, digital, OOH and DOOH in France first before going worldwide.


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