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Reimagining Reality at CES 2023 with UM’s IPG Media Lab

Reimagining Reality at CES 2023 with UM’s IPG Media Lab

Innovation experts from UM’s IPG Media Lab look into the macro trends emerging from the CES show floor and how they’ll impact brands and consumers over the course of 2023 in this “Future of” video series.

Watch the video series below:

Day 5 video: The future of vice

What happens in Vegas doesn’t always have to stay in Vegas. Ryan Miller from UM’s IPG Media Lab looks at how consumer behaviors around traditional vices like alcohol, cannabis, and gambling are evolving, and where the pioneers of Sin City might be headed next.

Day 4 video: The future of entertainment

Beyond new tech for television and speakers, CES is a launch pad for emerging media of all stripes. Richard Yao with UM’s IPG Media Lab will unpack the major media and entertainment announcements from the floor and discuss how evolving technology opens up new ways for brands in every category to reach their target audiences.

Day 3 video: The future of mobility

As cars evolve to become giant computers on wheels, Josh Mallalieu with UM’s innovation division, IPG Media Lab, will highlight the disruptive announcements from the show floor and discuss their implications for OEMs, travel brands and delivery logistics.

Day 2 video: The future of health & wellness 

Every year, CES features breakthrough health and wellness devices. In this session, Katy Geisreiter from IPG Media Lab, UM’s innovation division, highlights the most innovative examples that will help shape how we think about wellness. This segment also explains how health and wellness brands can deepen their relationships with consumers who are increasingly health conscious and interested in the latest technologies to improve their lifestyles and stay well.

Day 1 video: The future of the at home economy 

The smart home and IOT is one of the hottest sectors at CES. Chelsea Freitas of UM’s innovation division, IPG Media Lab, analyzes the devices and platforms featured on the 2023 expo floor and shares strategies for how brands can leverage them to reach consumers.

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