Reebok uses 'world's fastest feet' to push new running shoe with Venables Bell + Partners

Reebok’s throwing a major spanner into the running shoe game with this heart-pounding ad pushing its latest technology—Fast Flexweave. It's "an open figure-eight weave construction that can interlock unlimited strands of fibers to create a single surface construction," apparently. The result is improved fit and performance, says Reebok. So how does it go about visualizing that? By using Luis Badillo Jr’s outrageously rapid feet, of course. The brand worked with agency Venables Bell + Partners to execute an international marketing project kicking off on March 1. A teaser, called "The World’s Fastest Feet," was recently posted on Reebok’s YouTube channel.


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