The partnership will include sponsorship and activation of the 2017 and 2018 festivals. Sponsorship of the 2017 event, taking place from 28-30 April at the Business Design Centre in London, will include a refreshed Reebok Fitness Studio, which was visited by over 6,000 participants earlier this year at the 2016 festival, a Reebok retail store and Reebok ‘kit fit’ styling sessions for celebrity and VIP visitors. Reebok's key ambassadors will also be included within the studio line up and festival marketing.
Part of the Telegraph Events portfolio, Be:Fit London is the UK’s largest health and fitness festival dedicated to women. The event aims to tackle the misinformation around fad diets and quick fix changes, and provide visitors with the long term tools for health, happiness and body confidence. The 2016 event saw more than 15,000 visitorsl, with 17 classes filled to their capacity of 350 in the Reebok Fitness Studio.
There were also celebrity fittings with Clean Eating Alice, Zanna Van Dijk, Tara Stiles, Danielle Peazer, Binky Felstead and other influencers in the health and fitness industry. Tara Stiles flew in from New York to represent Reebok as an ambassador and led three of her famous Strala Yoga classes in the fitness studio.
Mark Allin, brand activation manager at Reebok said: "Reebok is delighted to continue our partnership with Be:Fit London for the next two years. The festival provides us with an unparalleled opportunity to work with the best and most contemporary fitness communities in London, as well as the chance to showcase our fitness products for yoga, studio, functional fitness, combat training and more.
"We can’t wait to show the Be:Fit community our 2017 collection and look forward to building on the activation we ran on the main floor and Reebok Fitness Studio this year."
Leigh Fergus, Be:Fit festival manager at Telegraph Media Group added: "Be:Fit London has worked with Reebok since the festival's launch in 2014. Over the last few years we have gained a deeper understanding of both brands' vision and subsequently our potential for shared activation has increased, culminating in Reebok's 2016 activation being global best practise for Reebok women.
"Be:Fit London is increasing rapidly in size and reputation and we are delighted that Reebok we will be a platinum sponsor until at least 2018."
Telegraph Events has previously formed partnerships with Whalefest while this year, Reebok held an experience in France, inviting fitness fans to 'earn' prizes from its new Activchill clothing collection in Paris, by freeing them from blocks of ice.
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