No one saw this coming from Reebok -- and that's exactly what the marketing team wanted. "Back Where We Started" is the next installment of "Sport The Unexpected" campaign. It's the CMO's drive to reimagine the brand for a new world while leaning into its heritage. This spot is one of the last pieces of work for Reebok by Venables Bell & Partners, which recently lost the account to Deutsch.
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