Reddi-wip sweetens Little League game

Whipped cream company launches new campaign #ShareTheJoy

As this year's Little League baseball championships come to a close, Reddi-wip is launching a new campaign called #ShareTheJoy by DDB Chicago. The first ad focuses on teams coming together in the nature of sportsmanship.

When the dust settles, members of the winning team celebrate while the glum losing team sits in the dugout. Both share smiles when a bulldozer brings Reddi-wip to the diamond.

More creative work in the #ShareTheJoy campaign will debut over the coming weeks.