Red Velvet Oreos get Valentine's twist

Oreo's digital videos for limited edition red velvet flavored cookies.
Oreo's digital videos for limited edition red velvet flavored cookies.

Brand counts down to Valentine's Day with six digital spots

Oreo has initiated a countdown to Valentine's Day with a series of digital spots to promote its red-velvet limited edition.

The animated ads, created by 360i, put a romantic twist on daily interactions.

A total of six ads will debut on YouTube each day until Feb. 14.

Client: Oreo
Agency: 360i
Oreo Senior Associate Brand Managers: Kerri McCarthy, Elise Burditt
Senior Brand Manager: Lauryn McDonough
North America Director: Janda Lukin
Chief Creative Officer: Pierre Lipton
Group Account Directors: Sandra Ciconte, Aaron Mosher, David Yankelewitz
Art Director: Kelsie Kaufman
Copywriter: Jessy Cole
Associate Producer: Ethan Brooks
Senior Producer: Amanda Kwan
Account Director: Josh Lenze
Senior Strategist: Maggie Walsh
Account Manager: Megan Falcone
Community Manager: Sarah Wanger
Community Supervisor: Namrata Patel
Production Company: Shadowmachine, Los Angeles
Executive Producers: Alex Bulkley, Corey Campodonico
Director, Producer: Jed Hathaway
Lead Animator: Sapphire Sandalo
Animators: Iana Kushchenko, Sean Nadeau
Character Designer: Matt Garofalo
Background Designer: Emilio Santoyo
Storyboard Artist: James Gibson
Animatic Editor: Peter Keahey
Sound Design: Pendulum Music - Ryan Franks, Scott Nickoley
Commercial Rep: Honky Dory - Gisela Limberg, Ali Tiedrich

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