The Recommendation Engine: White64's Mary Kate Gough

Whenever this social media specialist travels, which is a lot, she reads historical fiction on her Kindle or binges "Bates Motel" on Netflix.

The Recommendation Engine is Campaign US' weekly feature in which we learn about the media young people in the ad industry are currently consuming. This week, we get to know Mary Kate Gough, copywriter and social media specialist at Washington DC-based agency White64.

What I’m watching
On recent lazy days, I’ve burned through "Bates Motel" on Netflix. Norman Bates — easily one of my top five favorite serial killers. On worldly matters, I trust the most hipster of the hipsters on Vice News, shamelessly via my parents’ HBO Go. Sometimes I ponder how a Chromecast device so small can provide entertainment so vast.


What I’m listening to
My Spotify really, just, gets me...the precise, moderate way I want an app to get me. A fresh "Discovery Weekly" playlist makes up for the rest of Mondays. Newer, lesser-known artists make for cheaper, less-attended shows. My taste varies widely but I’m on a southern rock, dirty-Americana kick. Bands The Weeks and Shovels and Rope are my top favorites.

tfw it's day 1 of tour ???? Lexington yr up first tonight Cosmic Charlie's

A post shared by The Weeks (@theweeksmusic) on

What I’m reading
My Kindle comes in a clutch; I get a strange satisfaction from being able to so easily read with one hand. I travel a lot so I usually turn to historical fiction novels about my destinations. Most recently, I read "Madam: A Novel of New Orleans," and renowned Chilean story "La Casa de Los Espiritus." The latter doubled as Spanish practice, but Isabelle Allende is widely-translated and an incredible author in every language. Also, for daily news, The Skimm. I basically force every female I know to read it.

Who I’m following
I turn to Instagram for inspirational time-wasting. @acreativedc pulls sweet pics from photographers around Washington, DC. It's artistic stimulus meets fun things to do in my city. I crack up at every single post by doodler @butlikemaybe. My gypsy spirit loves accounts like @theoutbound and @wilderness_culture. They point me in the right direction — far, far away from where I sit, staring at my phone.


A post shared by Arianna Margulis (@butlikemaybe) on

What I’m ignoring
"The Bachelor" and "The Bachelorette," along with most reality TV. Things like love and relationships should be intimate, and celebrity should be earned by means of actually being really talented at something. Just my opinion.

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