The Recommendation Engine: RPA's Joanna Kennedy

In the first edition of our new weekly feature, a young digital strategist from Los Angeles tells us about her current media obsessions, and what she can live without.

Recommendation Engine is a weekly feature in which we ask a young person in the ad industry to share their media obsessions. This week, Joanna Kennedy, manager of digital strategy at RPA in Los Angeles, talks about her love of all things Mindy Kaling, and an indie band you should have heard by now.   

What I’m watching:
Casual and The Mindy Project on Hulu. Mindy is filming for the next season now and I can’t wait. The first year on Hulu was really good.

I think the independence from the big networks has helped the writing. Casual is awesome! Really enjoying the complex stories and awesome balance between drama and comedy. The writing is extremely smart and the acting is fantastic. I will probably also re-watch Wet Hot American Summer: First Day of Camp on Netflix. I devoured that when it came out last year and my FB memories have given me strong reminders of just how much I loved it. How I’m watching all this – living that Chromecast life via the iPad2 which I refuse to let die on me.

What I’m listening to:
Young & Free playlist on Spotify is my go-to.

The genre mix is great. They update the playlist frequently also so there is always a new song to discover. I’m also always and forever listening to Cold War Kids in every form possible. The band is my absolute favorite – I have been listening to them since high school. They’ve begun to get some additional radio play with their song "First," but as all snooty original fans of any band will tell you, the older stuff is really worth listening to. This newest album, Hold My Home, is awesome but my favorite stuff from them is on the Behave Yourself EP from 2009. Lastly, I’ve been really into Years and Years’ songs. I had heard them here and there and they were also featured on the Young and Free Spotify playlist. I have been listening to the rest of their work quite a bit lately. Their sound is really uplifting and fun. They also put on AMAZING live performances. I came out of both Coachella and Outside Lands with them at the top of my list for the weekend.

What I’m reading:
I tend to read a lot of comedy books and primarily from really strong and vocal women. I’m currently wrapping up Mindy Kaling’s newest book Why Not Me. Next I’ll get cracking on Chelsea Handler’s Uganda Be Kidding Me and then probably re-read My Horizontal Life. For all of these, I’m reading on my iPad… finishing books slowly but surely.

Who I’m following:
I have three main buckets of people/accounts I follow: Digital Thought Leaders (Marc Beniof, Elon Musk, Aaron Levie, etc.), HBIC Female Comedians (Amy Schumer, Tina Fey, Mindy Kaling, etc.) and every crime Twitter account covering my area (so I always know what THAT SOUND was haha).

What I’m ignoring:
As much as humanly possibly I am ignoring the over-the-top political opinions of others. This has been a really interesting election, but I’m not interested in engaging anyone in an online shouting match, no matter the political party.


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