To ring in 2015, Campaign asked some of the best minds of the industry about their expectations for the year. The results spanned subjects from digital and media agencies to the role of women to the future of social media and ad tech. Here's a recap of Campaign's year-ahead predictions.
The year ahead in digital agencies
Huge's CEO questions whether the "digital" sobriquet still holds meaning in 2015
The year ahead in media agencies
Will 2015 bring us back to the future? Not for agencies that consider the tectonic shifts, not the surface appearance
The year ahead in technology
Technology innovations reached their tipping points in 2014 -- get ready for a wild ride
The year ahead in culture and tech
You will be assimilated? Where humanity meets technology in 2015
The year ahead in production
Why advertisers are better than movie-makers at using storytelling tools
The year ahead in ad tech
Batten down the hatches for a mystification tsunami
The year ahead in planning
Wolf & Wilhelmine's founder hopes for a more colorful, messy, nurturing and empowered 2015
The year ahead for social media
This will be the year social media graduates from just being a "media"
The year ahead for women
"The woman who does not require validation from anyone is the most feared individual on the planet." And she's ready to rock 2015
The year ahead in mobile
Isobar's director of mobile and strategy predicts big things for small devices
The year ahead in creativity
Droga5's executive creative director prepares a creativity wishlist with more fun and no mo' FOMO