To ring in 2015, Campaign asked some of the best minds of the industry about their expectations for the year. The results spanned subjects from digital and media agencies to the role of women to the future of social media and ad tech. Here's a recap of Campaign's year-ahead predictions.
Huge's CEO questions whether the "digital" sobriquet still holds meaning in 2015
Will 2015 bring us back to the future? Not for agencies that consider the tectonic shifts, not the surface appearance
Technology innovations reached their tipping points in 2014 -- get ready for a wild ride
You will be assimilated? Where humanity meets technology in 2015
Why advertisers are better than movie-makers at using storytelling tools
Batten down the hatches for a mystification tsunami
Wolf & Wilhelmine's founder hopes for a more colorful, messy, nurturing and empowered 2015
This will be the year social media graduates from just being a "media"
"The woman who does not require validation from anyone is the most feared individual on the planet." And she's ready to rock 2015
Isobar's director of mobile and strategy predicts big things for small devices
Droga5's executive creative director prepares a creativity wishlist with more fun and no mo' FOMO