How to reboot brand strategy for the digital age

Lynx's global campaign encouraged men to throw off the shackles of conformity
Lynx's global campaign encouraged men to throw off the shackles of conformity

In the rush to engage today's connected consumers, the fundamentals of brand strategy are being neglected. That's why a clear brand positioning is more important than ever, David Taylor and Jon Goldstone write.

To continue enjoying this article, please sign in. If you do not have an account, start your free registration by clicking the 'Register Now' button below

Sign in

Forgotten Password?

Having trouble signing in?

Refer to our Frequently Asked Questions. If you still require assistance, please contact Customer Support at campaignusa.support@haymarket.com.

Register

If you don't have an account with Campaign US, register now, it only takes a few minutes.

Register Now

Why register?

  • Access all the content on Campaign US
  • Get breaking news and exclusive reports
  • Take part in the community and interact with the best thought leaders in the industry
  • Sign up to our Campaign bulletins

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free