Chattanooga agency Humanaut shows authentic morning routines in another sardonic campaign for dairy co-op
In a follow-up to last year’s viral "Save the Bros" recovery drink campaign, Humanaut debuts another digital campaign for Organic Valley. This time, the agency enlisted SoundView Research to poll working women about their actual morning habits, which often look nothing like the serene, deliberate routines common in commercials for breakfast fare. Hurried women rattle off statistics from the poll while getting ready for work (33% of women never make their bed, 21% have used clothing to hide a stain), but despite the rush, there’s just enough time to grab an OV meal replacement drink. The 90-second video is running on social media channels and directs viewers to a site where they can take the survey themselves.