The Internet nearly exploded Thursday night after a 21-year-old from Scotland innocently enough posted an image of a dress on Tumblr, asking whether it’s blue and black or white and gold.
Throughout the evening and into Friday morning, #TheDress blew up on Facebook and Twitter, driving a wedge between friends and family members and giving brands an opportunity to get in on the debate.
Dozens of companies tweeted about #TheDress, but Lego, Pizza Hut, and Denny’s received some of the highest marks for their posts.
Tweet at @PRWeekUS to vote for which of these three brands news-jacked the event best.
It's white and gold. pic.twitter.com/OqrPgKx6r4— Pizza Hut (@pizzahut) February 27, 2015
*stops furiously scribbling amidst dozens of coffee cups* there is no dress. it is not the dress that changes colors, it is only yourself.— Denny's (@DennysDiner) February 27, 2015
This article first appeared on prnews.com.