Who real-timed #DeflateGate best ... Krispy Kreme or Charmin?

Krispy Kreme got in on #DeflateGate.
Krispy Kreme got in on #DeflateGate.

Brands pumped up their best jabs on "deflategate"

The New England Patriots demolished the Indianapolis Colts by a score of 45-7 on Sunday night, but the news wasn’t all good for the AFC champions early this week.

Reports surfaced that 11 of the 12 footballs the team used in the game were underinflated — and therefore easier to throw and catch. The ensuing NFL investigation threatened to become a distraction for both the team and the league with Super Bowl XLIX less than two weeks away.

Call it "deflategate" or "ballghazi," a handful of brands had fun at the Patriots’ expense on Wednesday morning. Tweet at @PRWeekUS to vote for the brand that scored highest in real-time, Charmin or Krispy Kreme.


Krispy Kreme

Other brands got in on the action as well in the lead-up to the Super Bowl. 


Whistle Sports

This article first appeared on prweek.com.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free