Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.

by Abi Morrish
Morrish: ‘There is currently a disconnection between what consumers want and what brands think they want’
Morrish: ‘There is currently a disconnection between what consumers want and what brands think they want’

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