Reactions from The Apprentice away day task

Theobalds Park set the scene for The Apprentice
Theobalds Park set the scene for The Apprentice

Event professionals shared their thoughts with Event on Twitter last night (5 June) throughout The Apprentice's corporate away day task.

During the hour-long show on BBC One at 9pm, as well as its follow-up show - The Apprentice: You're Fired - straight after on BBC Two featuring Contraband founder Archie Archer, individuals from the event sector tweeted @Eventmagazine about the contestants' efforts.

Using a dedicated hashtag (#EventApprentice), online users joined in an online debate on how the two teams faired in arranging the events on a budget of £5,000.

Lord Sugar made it clear that the teams would be judged on both profit as well as the quality of customer service.

Set within the grounds of Theobalds Park, a DeVere venue, team Evolve's project manager Francesca MacDuff-Varley decided to host a school-themed away day, while Leah Totton of team Endeavour waivered before finally settling on an army theme.

The back to school away day featured activities such as a cupcake decorating class and a wine tasting task, while participants of the army away day were ordered to take part in a series of outdoor lawn games in a military fashion.

Both teams were penalised in the boardroom by their clients, having to refund money based on the quality of the events organised. But it was Rebecca Slater who was shown the door by Lord Sugar in the boardroom.

Archer, who will be speaking at today's Guide Live event at Vue Westfield London, defended Slater on The Apprentice: You're Fired and her suggestion to hire a motivational speaker for her team's away day.

She said: "I have a little bit of respect for you for going with the motivational speaker because I don't know if anyone stood up enough to the job. So you might have been in even more trouble had you not hired someone in professionally."

Read our full Twitter run down of last night's show below.

Take a look at our latest Event Says blog post from Chillisauce who live blogged throughout the programme.

Did you watch last night's The Apprentice? Comment below to let us know what you thought of the away day-themed show.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free