RB moves Finish and Nurofen into Havas and McCann London

Wieden & Kennedy London created 'Combinations' for Finish earlier this year
Wieden & Kennedy London created 'Combinations' for Finish earlier this year

RB has picked Havas and McCann London for its Finish and Nurofen global advertising accounts respectively.

The brands were previously with Wieden & Kennedy. The agency won the Finish account in 2014 from Havas. Nurofen was also with Havas before moving to W&K in 2015.

Wieden & Kennedy’s work on Finish includes the "Who cleans the cleaner?" campaign which brought together some disgusting combinations that end up in the dishwasher.

A spokeswoman for RB confirmed the account move, and explained that the business "review[s] agencies as a regular part of managing our business".

Helen Andrews, managing director at Wieden & Kennedy London, said: "We understand RB's change of strategy to devolve more control to local markets. We are immensely proud of all the work we created for RB, including the award-winning Finish campaigns, and wish them all the best in the future."

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