In QR flub, Heinz ketchup bottle serves porn

Be the first to comment

A lapsed promotional URL was taken over by an adult site

Heinz has been left red-faced after a complaint from a consumer in Germany, who claims the QR code on a bottle of ketchup is linking to a hardcore porn site.

Heinz had ran a special promotion on bottles between 2012 and 2014 with a QR code enabling consumers to design their own label.

However, after the promotion ended, a German porn site took over the URL, meaning that consumers who scan it are in risk of getting more than they bargained for.

According to a German news site, Heinz apologized to the consumer on Facebook and said: "We really regret the event very much, and we're happy to take your suggestions for how we implement future campaigns on board."

It is unclear how many bottles were printed with the QR code and whether they are still for sale.

Heinz had not responded to requests for comment at the time of writing.

This article first appeared on marketingmagazine.co.uk.