Puma launches its Pokémon apparel collection

(Photo credit: Puma)
(Photo credit: Puma)

Niantic and Foot Locker are also getting involved by turning 400 retail locations into Pokémon GO Gyms and PokéStops.

Puma and Pokémon are partnering with Foot Locker and Niantic to launch a new clothing line headlined by Pikachu, Bulbasaur, Charmander, Squirtle and Gengar sneakers.

The shoes will be available in kids and adult sizes on November 12. Available in a few different styles, each shoe is themed after a specific Pokémon, emulating their color scheme and depicting their type on the heel. They range from $30 to $130. Check them out below.

Niantic and Foot Locker are joining the partnership by turning 400 U.S. Foot Locker and Champs Sports stores, as well as the Puma NYC flagship store, into Pokémon GO Gyms and PokéStops. The game centers will be active for six months, starting Tuesday.

Other apparel includes jackets, sweatpants, T-shirts, hoodies and accessories such as beanies and messenger bags.

Allison+Partners assisted with PR for the campaign.

This story first appeared on PRWeek U.S.


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