Publicis.Sapient sets out plans for SapientRazorfish

SapientRazorfish will focus on "digital transformation" by helping clients with digital business strategy, customer experience, data, marketing, IT and commerce.

Publicis.Sapient said that the "deep expertise" of Sapient Consulting and DigitasLBi will help the agency "deliver customer-centric digital transformation for across the entire enterprise from CMO to CIO".

SapientNitro and Razorfish merged in November last year.

Maurice Lévy, chairman and chief executive of Publicis Groupe, said: "The market clearly needs a partner that drives real and sustainable business transformation for the connected age through an obsessive focus on the customer.

"Today’s business leaders are realising that a bifurcated approach of leaning on agencies to transform experiences and on consulting partners to transform business processes no longer works – it’s too slow, too fractured, organizationally unsustainable and most importantly, the focus on the customer gets lost in the complexity."

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