Publicis NY's organ donation PSA is a viral tearjerker

For its first spot in 20 years, the United Network for Organ Sharing aims for the heart

A heart wrenching viral film about organ donation from Publicis New York has racked up nearly 9 million Facebook views this month. A middle-aged man dyes his hair and goes backpacking as part of an apparent mid-life crisis before the real reason for his adventures is revealed. The PSA for the United Network for Organ Sharing is the organization’s first in 20 years. The 60-second spot is written and directed by Cannes Grand Prix winner Damien Toogood, who also handled the cinematography. It features a somber remix of Metric’s 2008 hit single "Help I’m Alive."


Creative Agency
Chief Creative Officer
Chief Production Officer
Creative Director, Writer
Agency Executive Producer
Creative Director Experience Design
Director/ Cinematographer/ Writer
Executive Producer
Production Company
Post Production
Executive Producer
Music Supervisor
Editor at Bluerock
Sound Studio - Blast
Colorist at Nice Shoes
Director of Communications, UNOS
Still Photography and Production Assistant, UNOS
Social Media Lead, UNOS
User Experience and Design Lead, UNOS
Social Activation, UNOS
Social/Mobile Strategy, AuthX
Distribution, The CauseWay Agency


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