Publicis London leads UK shortlist entries for Cannes Direct Lions

Tourism Ireland's 'Door of thrones', by Publicis London
Tourism Ireland's 'Door of thrones', by Publicis London

Publicis London has been shortlisted five times in this year's Direct Lions, but UK agencies have been outpaced by their American, Australian and French peers.

Three of Publicis’ shortlisted entries are for Heineken campaigns: two for "No more excuses", and one for "Worlds apart". The other two are for Tourism Ireland campaign "Door of Thrones".

The controversial "Worlds apart" also provided three of the four shortlisted entries that made Publicis the most shortlisted UK agency in the Cyber Lions.

Publicis is joined on the shortlist by six other UK agencies. Adam & Eve/DDB, R/GA and Grey London each have three entries, while Iris Worldwide, J Walter Thompson London and Saatchi & Saatchi London have one apiece.

47 of the 214 shortlisted entries are from the US, with 24 agencies represented. Leading the pack are McCann New York, with six, David Miami, with five, Saatchi & Saatchi New York, with four, and Ogilvy New York and The Martin Agency Richmond, each with three.

Seven US agencies scored a pair of nominations: Alma DDB Miami, BBDO New York, Bartle Bogle Hegarty New York, CP&B Boulder, FCB Chicago, Leo Burnett Chicago and We Are Unlimited Chicago.

The second most successful country in the Direct category is Australia, with 22 entries from 12 agencies. Nine of these come from Omnicom shop Clemenger BBDO, the single most nominated agency, which is recognised for its campaigns for Airbnb, Snickers and the Transport Accident Commission Victoria.

The UK is also behind France, with 18 entries from ten agencies. The most successful is BETC Paris, which has four entries for its campaigns for Addict’Aide and Air France.

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