Tide can be used at events to display live tweets and Instagram posts from attendees. Tide can also be used for public showcases and to monitor conversations around brand campaigns.
Beer brand Stella Artois is the first to embed Tide into the homepage of its own website, using the widget to display recent tweets, images and online posts about brand activity. Shoe brand Converse is currently using it as an internal tracker to help monitor conversations about its brand happening online across the world
Tide was first trialled at the Cannes Lions Festival this year, where it was used to project tweets and other social media posts, analyse social media traffic and highlight popular topics around the event.
Senta Slingerland, director of brand strategy at the festival, said: "Using Tide at this year’s Cannes Lions was a real eye opener. We always had so much data to be mined coming out of the festival – from who’s winning and what kind of people are attending - that could provide real insight into the state of industry."
Tide is also set to appear at Visualized festival in New York in October.
It is available through Protein to students and charities for free and can also be hired for one-off events. Other accounts and price plans are available.
More: Seven brand experiences at Cannes Lions
In pictures: Google and Facebook activate at Cannes Lions
Stella Artois creates virtual flight experience for Wimbledon
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.
Follow @little_goode
