Projection Advertising gets happy with Kipling

The 3D 'HAPPY' set for Kipling's Autumn/Winter 2014 product launch
The 3D 'HAPPY' set for Kipling's Autumn/Winter 2014 product launch

Projection Advertising has been commissioned by design agency Marmalade London to create a series of projections to launch bag and luggage manufacturer Kipling's autumn/winter 2014 collection.

The ‘Make Happy’ launch, which took place in Casa Llotja de Mar in Barcelona, included a 3D set that spelled ‘HAPPY’, onto which Projection Advertising then beamed an animation sequence.

The projection traced different coloured light around the 3D set and gradually filled each letter with solid colour. This was followed by a one-minute show with audio, introducing animal-print patterns, each revealed strip by strip to the rhythm of C2C’s track Happy until each letter was completely covered.

The set then opened up to reveal shelves stocked with the new Kipling product range, while live performers revealed the new product lines.

Another projection took place in the reception area, where guests were treated to canapés while waiting to be taken through to the presentation room.

The reception and presentation room were separated by a large white door, which doubled as a projection screen for a promotional video.

Jay Young, account manager at Projection Advertising, said: "Projection mapping fits in perfectly with Kipling’s young, fun and bright brand. It was particularly great to work with a set that opened up to reveal some hidden surprises throughout the show.

"This element, combined with the video-mapping show, made for a really memorable guest experience."

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