You’re looking at Disneyland for our hairy friends.
Project Chimps, a 236-acre chimpanzee sanctuary in the Blue Ridge Mountains of North Georgia, is building awareness of its work with a punchy new campaign from ad agency Huge.
The duo has created a string of maps that show the sanctuary through the eyes of its inhabitants -- 59 former research chimps aged eight to 34.
Roy Torres, creative director at Huge, said: "It’s amazing to think that the sanctuary is right in our backyard, just two hours north of our office. When you arrive, you instantly feel how special the place is. You sense the warmth and southern hospitality of the staff.
"All three park maps mirror the basic layout of the sanctuary. There are swings, ponds, and huge slides for the chimps to play. Caretakers in the workshop build toys for daily enrichment activities with power tools and donated supplies. It almost feels like Santa’s Workshop.
"Not only are they rapidly expanding their facilities, they’re all a bunch of amazing human beings. And the chimps are incredible."
After lifetimes spent in captivity, the chimps are finally free to forage, climb and play at a scientifically-designed sanctuary which has been built to include villas with multi-story, open-air porches and climate-controlled interior bedrooms.
For younger chimps, it looks like a playground of possibilities. For the more vintage variety, it may appear as a retirement community. And for chimps that have never been outside, it could be seen as a wooded wonderland.
The organization has garnered support from celebrities like Rachael Ray, Kat Von D, Billie Joe and Adrienne Armstrong, and Judy Greer.
"Playground of Possibilities"