Profiles in courage: Mattel puts boy in Barbie commercial

"Fierce" new ad has Internet singing Mattel's praises for (finally) challenging gender stereotypes

More than 50 years since Barbie burst onto the scene, Mattel has released a commercial for the alternately beloved and bemoaned doll that features a boy.

The film, for the new Moschino Barbie (which comes dressed in clothes by the fashion label), is a pastiche of toy ads from the '80s and features nothing more than a few kids playing with the doll — except that one of them is a boy.

The spot, which already has nearly 1.5 million views on YouTube, was devised by Moschino’s creative director, Jeremy Scott, on whom the boy in the ad is modeled. Mattel itself has described the film as a "fauxmercial," which won’t run on TV. Not that it matters: The $150 doll sold out in one day. 

Campaign credits

Client: Mattel and Moschino
Creative director: Jeremy Scott

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