Procter & Gamble urges people to 'Widen the Screen' on Black stories

Widen the Screen is Procter & Gamble’s latest initiative to expand opportunities for Black creators in film, television and advertising and combat racial stereotypes. The initiative kicked off with a short film narrated by actor Mahershala Ali, that follows three narratives with Black characters: a group of teens in a convenience store, a woman leaving the grocery store with her kids and a man driving along a dark street. "If you think you know what happens next, ask yourself why," Ali says. "These are the Black stories we’ve been shown. A narrow view that limits our understanding. But there’s so much more to see." The spot ends with the teens paying for their snacks, a dad picking up the woman and kids and the man arriving at a little girl’s birthday party.