Pringles "Do summer your way" by Grey London

A multinational campaign for snack brand Pringles has been created by Grey London.

Several short films for the Kellogg-owned brand were directed by Luc Schurgers and produced by Doochy Moult and John Doris at Hunky Dory. They depict people enjoying typical summer pursuits but with a twist.

Employing the strapline "Pop, play, eat", the TV spots break this month in 14 countries, with online video versions airing in 22 countries. They will be supported by OOH activity in Pringles' four key markets.

Media was handled by Carat.

Credits

Client
Marketing director
Marketing manager
Senior brand manager
European director
Marketing operations manager
Content production manager
Senior digital manager
Digital marketing specialist
Creative agency
President and chief creative officer
Creative directors
Chief strategy officer
Business directors
Account directors
Assistant producer
Director
Production company
Editor
Online
Sound design
Media planning/buying
Client director
Planning partner

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