Princess Charlotte's birth prompts flurry of royal baby ads

Warburtons: celebrates the birth of Princess Charlotte
Warburtons: celebrates the birth of Princess Charlotte

When it comes to advertising your brand on the back of a real-time event, few opportunities come any bigger than the birth of a royal baby.

And this Bank Holiday weekend, with the arrival of Princess Charlotte, the Duke and Duchess of Cambridge’s second child, on Saturday, was no exception.

Brands including British Airways, Coca-Cola, Nissan and Warburtons all got in on the act with images created for a social media audience.

There were an estimated 1.5 million tweets mentioning the royal baby between Saturday and Monday. 

British Airways

Churchill

Churchill celebrates the arrival of Princess Charlotte

Coca-Cola

Coca-Cola celebrates the arrival of Princess Charlotte

Krispy Kreme

Krispy Kreme celebrates the arrival of Princess Charlotte

Nissan

Nissan celebrates the arrival of Princess Charlotte

Notonthehighstreet.com

Notonthehighstreet.com celebrates the arrival of Princess Charlotte

Pampers

Warburtons

Warbutons celebrates the arrival of Princess Charlotte

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free