Primesight targets rugby fans with new advertising packages

LONDON - Primesight is offering advertisers the chance to cash in on the Rugby World Cup by compiling a package of sites that will target sports fans.

Two separate packages have been designed, each of which will reach an estimated 600,000 adults over the course of two weeks.
The first package offers 200 six-sheet panels outside pubs, bars and sports shops as well as ten 350s and 250 male-focused six-sheets in health clubs.
The second is similar but is made up predominantly of six-sheets outside off-licences and takeaways.
The company is hoping the influx of fans in pubs, bars and clubs and the rise in people stocking up on beer and food to watch games at home will be an attractive combination to prospective advertisers.
Blanket advertising opportunities are becoming increasingly popular with outdoor contractors, which offer everything from summer holiday to back-to-school packages.

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