Pride in London "Pride matters" by BMB

Forty-six years since the first Pride march in London, the organisation has a renewed sense of purpose to highlight the challenges still facing the LGBT+ community despite progress.

Pride in London’s film remakes the classic song Somewhere Over the Rainbow, depicting modern adversities such as hate crime and online bullying. But with the lyric, "dreams really do come true," the ad shifts to a hopeful tone to show individuals living out and proud, painting a moving portrait of defiance.