PrettyGreen launches brand consultancy agency

Pretty Black & White will offer clients brand consultancy
Pretty Black & White will offer clients brand consultancy

Marketing and communications agency PrettyGreen has announced the launch of a brand consultancy sister agency, Pretty Black & White.

The agency has been built from a media neutral collective with backgrounds in client and agency, both globally and in the UK. Bespoke teams of experts comprising of planners, business mentors, business coaches, marketing capability trainers and creatives will be compiled for specific projects.

Consultancy services available to clients will include insight planning, qualitative and quantitative market research, creative inspiration sessions and futurology and trend reports.

Pretty Black & White has already completed a project for mobile network GiffGaff and is currently discussing possibilities with existing and potential clients. Mark Stringer, founder of PrettyGreen, told Event that the agency is already talking to one of its clients on how to market its brand outside the traditional advertising world, as well as looking into running an experiential workshop for another.

He added: "In today’s complex and fast moving marketing world, clients have continued to tell me that they want to tap into senior resource to help provide senior counsel, but without requiring the agency to deliver a creative execution. Pretty Black & White offers clients that simple solution."

Comment below to let us know what you think. 

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free