With the World Cup over for another four years, all eyes move back to the soap opera that is the Premier League and the on-going battle between broadcasters Sky and BT.
BT Sport is the first to flex its muscles with this dramatic 60-second TV ad featuring new ambassdor Jose Mourinho, centred around Liverpool's victory over Arsenal in February. The campaign features the new tagline, "You have to see it to believe it."
Brand: BT Sport
Agency: AMV BBDO
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events.
Become a subscriberDon’t miss your daily fix of breaking news, latest work, advice and commentary.
register free
Campaignliveus
