In praise of the vulva: Bodyform and AMV used creativity to subvert shame

Bodyform wanted to break taboo around women's bodies and AMV's solution was to put dozens of vulvas in an ad.

by Sara Spary
Viva la Vulva was built around one central insight: most women are embarrassed of their vulva
Viva la Vulva was built around one central insight: most women are embarrassed of their vulva

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