Power 100 2019: Zoe Harris

This year's top marketers.

Chief marketing officer, GoCompare

Harris has shaken up GoCompare’s marketing operations since joining from Daily Mirror owner Reach last autumn. She has appointed Droga5 London to handle creative and Hearts & Science to run media at the online price comparison business, which spends £88m a year on marketing. She chaired Campaign’s inaugural Performance Marketing 360 event in Brighton in May, where she said: "It feels like we’re at a tipping point where performance marketing comes of age." That’s because Harris is a wise marketer, who understands the importance of sophisticated brand-building, even as advertising and media become more measurable and accountable in a digital world. As the former Viacom, ITV and Hearst executive memorably said when she appointed Droga5: "Shouting the loudest is no longer enough."

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