Power 100 2019: Steve Challouma

This year's top marketers.

Marketing director, Birds Eye, Aunt Bessie’s and Goodfella’s, Nomad Foods

Birds Eye veteran Challouma continues to refocus the frozen-foods business’ marketing on creativity, a strategy that is paying dividends – owner Nomad Foods reported an 11% revenue increase in 2018. His remit is also growing, thanks to last year’s acquisition of frozen-potato and Yorkshire-pudding brand Aunt Bessie’s. Birds Eye’s new-found approach to creativity is also permeating its new product development strategy, with the launch last year of Mini Rainbow Waffles to mark National Unicorn Day.


Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free